59: Robert Hatcher, III – Analytical Advertising and Making Marketing Magic

February 25, 2022 0 Comments

Welcome back to the Wine Down! This week on the show, co-hosts April and Laura are welcoming special guest Robert Hatcher, III to the recording booth. Robert is a self-described full-funnel marketer with a decade of marketing agency experience, and is currently the Global PPC Manager at LogicMonitor. Together they’re breaking down the evolution of …

58: Angela Bonnici – Agency Operations: From Over-Servicing to Over-Delivering

February 11, 2022 0 Comments

Today on the show, your favorite hosts are chatting with Angela Bonnici, Chief Publicity Officer at Super Connector Media. They’re tackling the common pain points and challenges PR practitioners face —from client management to account profitability. They also take a deep dive into agency leadership, operational efficiency and lessons learned from their favorite PR roles …

57: Ronjini Joshua – Handling Hiring, Navigating Newsletters and the Path to Agency Ownership

January 28, 2022 0 Comments

Ready to Wine Down? On the show this week, April and Laura are chatting with Ronjini Joshua. She’s the CEO of the Silver Telegram PR agency and the podcast host and author behind “The PR Playbook.” Ronjini is here to discuss her career journey and life an as agency owner, including lessons learned along the …

56: Donna Loughlin – Trade Shows, Tech & Tackling the Work-Life Balance

January 14, 2022 0 Comments

In the virtual recording booth this week our hosts welcome Donna Loughlin, founder and president of Loughlin/Michaels Group PR (LMGPR). She’s here to chat with April and Laura about the evolution of the Silicon Valley tech scene and how the pandemic has changed trade shows and supply chain issues for the tech sector. Together, they …

52: Mandy Menaker – Using Metrics to Make Media Magic

November 19, 2021 0 Comments

On the show this week, out hosts are sitting down in the virtual recording booth with special guest Mandy Menaker, the Global Head of PR at ClassPass! She’s here to share her experience leading the health and wellness brand throughout each phase of the pandemic, and discuss how using metrics can help communicators to generate …

51: ANNIVERSARY SPECIAL: Cheers to One Year of the PR Wine Down Podcast!

November 5, 2021 0 Comments

Stop the presses — Season Two is here! Join us this week for The PR Wine Down Anniversary Special, as our hosts April and Laura grab a glass and reflect on their first year in the virtual recording booth together! With special guest Brandy Whalen, co-founder of Kitcaster and CEO of Whalen Media, they’re discussing …

48: Lee Caraher – The Old, The New and The News

September 24, 2021 0 Comments

This week on the PR Wine Down, our hosts are joined by Lee Caraher. She’s the CEO of Double Forte, a national independent PR and communications agency, and an acclaimed communications strategist. She’s wining down this week on the show to discuss the work Double Forte is doing to close the gender “Say Gap” in …

47: Rick Smith – Content Syndication 101

September 10, 2021 0 Comments

On the show this week, April and Laura welcome Rick Smith, Founder and CEO at NewsUSA and NewsCanada. He’s here to discuss his experience in the content syndication business, including the differences between a press release and a mat release, how video syndication can complement a company’s marketing strategy and where the future lies for …

46: Jenn McManus-Goode – Managing Clients, Accounts and Tough Conversations

August 27, 2021 0 Comments

This week on the show, our hosts welcome Trust Relations’ own Senior Vice President, Jenn McManus-Goode! Having worked with in-house teams and agency clients alike, Jenn is here to share her best advice for client management, including tips for a successful up-sell and advice for navigating major client transitions with grace. April and Laura also …

45: Allison Ullo – Master Media Maneuvers & All About Affiliate

August 13, 2021 0 Comments

April and Laura are sitting down this week (virtually, of course!) with Trust Relations’ own Lifestyle Group Director, Allie Ullo! Together, they dissect recent changes in the modern media landscape as Allie delivers an in-depth lesson on her favorite under-the-radar PR tricks and tactics. Together, they cover everything from affiliate programs, to effective subject lines, …