Rackhouse Ventures

The Goal:

Rackhouse Ventures is the most operator-empathetic early-stage, AI-focused venture capital firm. Based in San Francisco, the fund invests in firms that combine AI, ML, and data-driven solutions with real-world, meaningful applications. Founded by Kevin Novak, the first Head of Data Science at Uber, credited with inventing the dynamic surge pricing product, Rackhouse Ventures is the industry’s best-kept secret. With Novak’s expertise and seasoned team, Rackhouse Ventures can help startups solve 30-day problems in less than 30 minutes.

Rackhouse Ventures focuses on startups that solve actual pain points in their sector, address real problems, and have solid business models, offering investment opportunities for founders who have solid ideas and plans, even if those lean more practical than flashy in a VC world known for chasing flash-in-the-pan unicorns. Because Rackhouse Ventures is more nimble and practical than most funds, and not beholden to traditional structures, the firm can make smarter decisions faster and truly partner with founders, authentically, to propel them further and avoid mistakes and pitfalls that might otherwise slow them down.

Rackhouse Ventures teamed up with Trust Relations to help elevate awareness of its brand and mission as the most authentic, grounded, and collaborative fund that is purpose-built to invest in emerging AI, ML, and data companies. Trust Relations kicked off the partnership by helping refine Rackhouse Ventures’ key differentiators and strategic messaging, and then launched a targeted media relations and thought leadership program to elevate brand awareness—and ensure the industry’s best-kept secret was no longer a secret at all.