Pitching and PR Protocols Clients Should Know Marketing and public relations (PR) should be integrated—and the best PR agencies aim to work seamlessly with your brand’s marketing department and/or marketing partners. After all, that’s the best way to produce powerful and synergistic media results. However, certain factors in the marketing mix are unique to PR. …
Ask Me Anything: TR CEO April White Answers Our Top 5 Marketing Questions At a time when consumers are being presented with messages and products across multiple channels on a daily, hourly, and minutely (yes, that’s a real word!) basis, the importance of integrated marketing and PR has never been greater. Investing in an integrated …
Integrating Marketing and PR Creating a Comprehensive Strategic Communications Plan For brands of all sizes, the start of a new year typically means putting the pedal to the metal on planning. As the dust settles from the holiday season, this is when most brands are defining what steps to take in order to reach goals …
What is SEO? How Search Engine Optimization and Search Engine Marketing Can Help Customers Find You Online Search engine optimization — or SEO — is the function of search marketing that can make your brand more discoverable online. When used with the paid strategy of search engine marketing (SEM) you can develop a campaign that …
Key PR & Marketing Takeaways from 2022 As 2022 comes to a close, leaders in every industry are reflecting on yet another “unprecedented” year of changes and challenges. If you’re reading this, it’s likely you’re doing the same. I can attest, as a business owner myself, that the tides have changed for everyone. Consumer prices …
What Are Marketing Services? How to Build Lasting Customer Relationships and Expand Your Market Reach Marketing is the key to revenue growth and success for any brand. It’s the strategic foundation upon which to build your sales tactics, PR campaigns, brand partnerships, and social media activities. It’s the business function that directly yields sales conversions …
April White Named Gold Stevie® Winner After Starting the Disruptive ‘Anti-Agency’ Trust Relations Less Than Four Years Ago, White Won ‘Most Innovative Woman of the Year – Advertising, Marketing and Public Relations’ in 2022 April White started Trust Relations in 2019 on a “dream, a prayer and a really, really bad Wix site.” She endeavored …
Media Relations: Key PR Elements of a Good News Story The media is flooded with new stories every minute of every day. But have you ever stopped to wonder, “What makes a story newsworthy?” Because good public relations requires telling good stories. There are certain key elements to consider when developing a newsworthy pitch that …
Digital PR Agency Essentials: How to Write a Case Study At a digital PR agency, content creation is one of the most important tools for helping your clients grow their businesses. A great way to showcase a client’s work and expertise is by incorporating case studies into their content marketing plan. An effective case study …
PR Agency Advantage: How Hiring a PR Firm Can Boost Your In-House Marketing Team When it comes to marketing, many companies rely on an in-house team. But what they may not realize is that hiring a strategic communications firm or public relations (PR) agency can bolster the successes of their internal marketing team. The right …
