7 Common PR Mistakes Startups Make and What to Do Instead

December 6, 2021 0 Comments

7 Common PR Mistakes Startups Make and What to Do Instead As it turns out, it’s easy to get a startup off the ground if you have a great idea. You form a company, pitch to investors, secure funding, hire employees, and ta-da! you’re officially a founder.  Then comes the hard part: Acquiring customers.  While …

10 Must-Haves Of Every PR Crisis Plan

November 22, 2021 0 Comments

10 Must-Haves Of Every PR Crisis Plan If industries across the globe learned anything from the pandemic, it’s this: Communication is key, but a crisis plan is critical to survival.  Almost every business or organization, whether it’s the local diner or a big-box retailer, will face a PR crisis at some point. When tensions are …

10 Attention-Grabbing Tips For Writing Press Release Headlines

November 8, 2021 0 Comments

10 Attention-Grabbing Tips For Writing Press Release Headlines You’ve written a great press release. The angle is fresh, the news is compelling and the brand’s key messages flow seamlessly throughout. You give this masterpiece one last read before shooting it off to your client or boss, and it hits you: The headline sucks. It’s boring, …

How to Get a Reporter’s Attention The Right Way

November 8, 2021 0 Comments

How to Get a Reporter’s Attention The Right Way Every brand reaches a fork in the road when it’s time to level up. You’ve grown. Attracted investors. Converted leads into regular customers. But you still need to get people talking. Public relations (PR) is the way. PR is how companies, organizations and solopreneurs boost their …

11 Mistakes PR Pros Make and How to Avoid Them

October 25, 2021 0 Comments

11 Mistakes PR Pros Make and How to Avoid Them You open your laptop one morning and settle in with a freshly-brewed mug of coffee to start work for the day. It’s going to be an exciting one! Why? You sent out a slew of pitches the day prior and you’re certain you will get …

What is a White Paper?

October 11, 2021 0 Comments

What is a White Paper? White papers are a powerful tool that are commonly used today in the world of content marketing. However, a lot of confusion exists about what a white paper is, how it should be written, and what its overall purpose should be. This ultimate guide to white papers will teach you …

Why PR is Important for Brands

September 27, 2021 0 Comments

Why PR is Important for Brands PR is about credibility. It’s how brands communicate authentically with the stakeholders who impact their bottom lines, whether those audiences are customers, investors, journalists, employees or partners, among others. This is important in proving your value staying power as a brand, in a culture and society that moves and …

Three Tips for Successful PR Storytelling

August 30, 2021 0 Comments

Three Tips for Successful PR Storytelling Three Tips for Successful PR Storytelling   For every PR professional, the million-dollar question is:   “How do I generate excitement around this brand?”   Many have realized storytelling is a powerful tool that, if done correctly, can captivate audiences across the globe. Consumers today are unmoved by flashy …

PR and Pyschology

August 16, 2021 0 Comments

PR and Pyschology Introduction There are a lot of ways to explain public relations, and here is one: PR influences human behavior. That being said, psychology and public relations are related. How? Great PR can change public perceptions, influence decision-making, create or restore trust, and more. Agencies, startups and corporations that understand this are more …

Three Tips for Pitching B2B vs. B2C Clients

August 2, 2021 0 Comments

Three Tips for Pitching B2B vs. B2C Clients The golden rule of effective marketing is to always understand your target audience. Without this knowledge, it is nearly impossible to establish appropriate messaging for each group. This ideology couldn’t be more accurate when it comes to pitching B2B vs B2C stories for clients.  B2B sales and …