Are You Asking Your PR Agency the Wrong Questions? Frequently Asked Questions that Miss the Point for Your New PR Campaign Setting the right foundation for a successful working relationship between your company and your PR agency is important. Mutual respect, trust and open communication are crucial to a successful partnership — and to ensuring …

What Are Brand Activations? How Branded Events and Campaigns Can Generate Awareness for Your Brand Brand activations are real-world stunts, events and campaigns that make a splash in the press and generate meaningful awareness for your brand. From sponsored contests and charity initiatives to industry events and creative stunts, the right creative activation can breathe …

Year 4: Trust Relations Transforms PR With a Values-Based Approach A NOTE FROM OUR FOUNDER https://youtu.be/3fXk8HAQfvo Trust Relations is celebrating four successful years in business this month. As I sit down today to write this reflection piece, I can hardly believe another year has passed. It’s become an annual ritual for me to write a …

How to Leverage Paid Marketing Campaigns for Your Brand   Whether you want to launch a new product to the public or highlight your brand story, combining organic and paid public relations and marketing campaigns can make all the difference in how much traction your efforts produce. Organic content is marketing collateral you distribute free …

What Are Brand Activations? How Branded Events and Campaigns Can Generate Awareness for Your Brand Brand activations are real-world stunts, events and campaigns that make a splash in the press and generate meaningful awareness for your brand. From sponsored contests and charity initiatives to industry events and creative stunts, the right creative activation can breathe …

What is Social Media Marketing? How a Strategic Social Media Campaign Can Generate Revenue and Awareness for Your Brand Social media is a powerful way to connect with your target market. When used correctly, it can allow your brand to create a dialogue with your customers and engage with them directly, on their phones, smart …

Pitching and PR Protocols Clients Should Know Marketing and public relations (PR) should be integrated—and the best PR agencies aim to work seamlessly with your brand’s marketing department and/or marketing partners. After all, that’s the best way to produce powerful and synergistic media results.  However, certain factors in the marketing mix are unique to PR. …

Ask Me Anything: TR CEO April White Answers Our Top 5 Marketing Questions At a time when consumers are being presented with messages and products across multiple channels on a daily, hourly, and minutely (yes, that’s a real word!) basis, the importance of integrated marketing and PR has never been greater. Investing in an integrated …

Integrating Marketing and PR Creating a Comprehensive Strategic Communications Plan For brands of all sizes, the start of a new year typically means putting the pedal to the metal on planning. As the dust settles from the holiday season, this is when most brands are defining what steps to take in order to reach goals …