Mastering the Love-Hate Relationship between Google and SEO One thing I often say when working with clients to help boost their SEO is to think of Google as a person rather than a business, who you are trying to win over. There’s a lot that goes into improving your company’s page rank, and both onsite …
Everything You Need to Know About Influencer Relations The influencer industry is still relatively new, and because of that there are still quite a few misconceptions about how it all works. I often hear people say how “easy” it must be to get celebrities or influencers to rep your brand — as long as you …
Getting to Know Them: The ROI of Reporter Relationships I’ve come to the conclusion that the PR industry as a whole seems “anti-media relations” even though that’s precisely the service most companies want from their agency of record. It takes a level of understanding, research and empathy to build lasting relationships with the media that …
Often-Overlooked Mistakes Every Publicist Should Avoid Some things simply can’t be learned from a book — like PR. Whether you’re working at an agency or a large corporation, building a sustainable career as a publicist requires two things: the ability to produce high-quality work, and an aptitude for navigating the ins and outs of …
Words of Wisdom for PR Newcomers in 2021 First of all, if you’re just starting out in your PR career, congratulations! While things may not be going according to your original plan thanks to the global pandemic (e.g. having to work remote vs. being face-to-face in an office with your new peers), there are many …
Take to Heart the Power of Perspective When Aligning Your Marketing and Business Goals I had the pleasure of recently joining Trust Relations’ PR Wine Down podcast to discuss key ways you can align your marketing/PR and business goals. As I have seen too often, this crucial step is overlooked, not only during the client onboarding process, …
Is an MBA in PR Worth it? The Truth About Having a Business Degree as a Publicist Many communicators who consider pursuing an advanced degree often ask themselves, is it really worth it? Investing in an MBA requires a great deal of time, energy and money. Most PR professionals are working overtime these days to …
Crossing into Unfamiliar Territory – A Publicist’s Guide to International PR Crossing into Unfamiliar Territory: A Publicist’s Guide to International PR The growth of the global economy has many brands’ operations now spanning across borders. What started out as a U.S.-based company may now have an expanding presence in Europe or Asia — and this …
Signs You Need to Make A Career Change If you’re feeling uncomfortable and unmotivated at work, you may have started to wonder if you need a career change. Sometimes, employers say and do whatever they need to make potential hirings feel engaged. Still, when you land your new position, it may not be what you …
How Social Media and PR Can Uplift Each Other Social media and PR can amplify one another, but only when done correctly. Sharing media placements on your client’s social media platforms, for example, showcases the company’s expertise through the lens of a credible third-party. So rather than your client talking about how great …
