Often-Overlooked Mistakes Every Publicist Should Avoid Some things simply can’t be learned from a book — like PR.   Whether you’re working at an agency or a large corporation, building a sustainable career as a publicist requires two things: the ability to produce high-quality work, and an aptitude for navigating the ins and outs of …

Words of Wisdom for PR Newcomers in 2021 First of all, if you’re just starting out in your PR career, congratulations! While things may not be going according to your original plan thanks to the global pandemic (e.g. having to work remote vs. being face-to-face in an office with your new peers), there are many …

How Social Media and PR Can Uplift Each Other   Social media and PR can amplify one another, but only when done correctly.  ‍ Sharing media placements on your client’s social media platforms, for example, showcases the company’s expertise through the lens of a credible third-party. So rather than your client talking about how great …