How SEO Enhances Digital PR Good PR has been essential to business success for decades. While Search Engine Optimization (SEO) is a new concept by comparison, it’s equally important in a market ruled by online search results. To be successful in today’s economy, your business needs a solid marketing strategy that incorporates both digital PR …
How To Write B2B Content That Isn’t Boring PR is full of glamour and excitement, right? Yes! And no. Some brands — especially those that target others in their industry — just aren’t as easy to promote as others — mostly because they are in an industry that isn’t super sexy. This doesn’t make them a boring client! …
Don’t Underestimate the Importance of Technical Writing as a Marketing Tool Contrary to popular belief, technical writing and content marketing complement each other. Some people believe that technical content will appeal to a smaller audience, but this couldn’t be further from the truth. Whether it’s copy that’s meant to attract leads or technical documents that …
Content Writing vs. Copywriting: What’s the Difference? Written content has become an essential part of building brand equity and awareness in the age of the internet. When companies decide to include content as part of their marketing strategy, they usually approach a content writer or copywriter to assist them. While they are regularly used interchangeably, …
PR Strategies Of Today And Tomorrow Successful PR plans are thoughtful, creative and organized — none of which is easy in an industry (and a world) where things change with rapid-fire frequency. Even so, there is synergy between staying on top of trends and leveraging what you already know works best. The next time you …
Why Trust Relations Teamed Up With Three Piece Marketing to Offer Integrated Marketing Solutions Public relations is often considered the mysterious and difficult to trace stepchild of traditional marketing. Why? Because a proper approach to PR takes time and the results are not always instantaneous. PR is about building trust and generating third-party credibility and …
How To Pitch National Media Getting your brand in front of national media can skyrocket your success in a nanosecond. Think about it: One feature story from The New York Times or Good Morning America can put you in the spotlight before millions of readers and viewers. National media coverage also establishes much sought after …
7 Common PR Mistakes Startups Make and What to Do Instead As it turns out, it’s easy to get a startup off the ground if you have a great idea. You form a company, pitch to investors, secure funding, hire employees, and ta-da! you’re officially a founder. Then comes the hard part: Acquiring customers. While …
What is a White Paper? White papers are a powerful tool that are commonly used today in the world of content marketing. However, a lot of confusion exists about what a white paper is, how it should be written, and what its overall purpose should be. This ultimate guide to white papers will teach you …
Three Tips for Successful PR Storytelling Three Tips for Successful PR Storytelling For every PR professional, the million-dollar question is: “How do I generate excitement around this brand?” Many have realized storytelling is a powerful tool that, if done correctly, can captivate audiences across the globe. Consumers today are unmoved by flashy …
