13 - Ad Debrief: What Works (And What Doesn’t) in Today’s Trending Ads
This week, Chris and April are delivering the ad report you need, with a recap of this month’s most talked-about TV advertisements and digital marketing moves. They’re setting the scene with a chat about the significance of Amazon and Google’s ad revenue for digital marketers, and ranking Gold Bond’s “sweaty balls” euphemisms against Shake Shack’s dating site stunt and Michelob Ultra’s low-calorie ad play for a jam-packed “Cash of Trash?” segment. They also discuss the pros and cons of including morality clauses in your client contracts, the sticking power of short-form video on social, and of course the impact of the recent Joe Rogan Spotify scandal.
Google/Amazon Ad revenue: https://www.marketingdive.com/news/amazon-reveals-ad-services-revenue-as-segment-hits-97b/618319/#:~:text=Google%20generated%20more%20than%20%2461,Facebook%20drew%20in%20%2436%20billion
Spotify + Joe Rogan: https://www.prdaily.com/spotify-announces-platform-policies-to-combat-misinformation-a-record-number-of-scams-hit-social-media-in-2021-and-metas-civil-rights-chief-shares-company-progress/
Cash or Trash?
April is the president and founder of Trust Relations, a fast-growing and virtual PR agency: https://www.trustrelations.agency/.
Christopher Tompkins is the CEO and head strategist at The Go! Agency, a digital marketing firm: https://gosalesandmarketing.com/.
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Real Talk on Strategic Communications with Chris and April
Real talk? Strategic communications rules the world, and business is just living in it. Let communications experts April White and Christopher Tomkins be your go-to guides to all things public relations and digital marketing, respectively.