March 4, 2022 0 Comments

13 - Ad Debrief: What Works (And What Doesn’t) in Today’s Trending Ads

Episode 013

This week, Chris and April are delivering the ad report you need, with a recap of this month’s most talked-about TV advertisements and digital marketing moves. They’re setting the scene with a chat about the significance of Amazon and Google’s ad revenue for digital marketers, and ranking Gold Bond’s “sweaty balls” euphemisms against Shake Shack’s dating site stunt and Michelob Ultra’s low-calorie ad play for a jam-packed “Cash of Trash?” segment. They also discuss the pros and cons of including morality clauses in your client contracts, the sticking power of short-form video on social, and of course the impact of the recent Joe Rogan Spotify scandal.

SHOW NOTES:

Breaking News

Morality clauses: https://www.iam-media.com/morality-clauses-in-the-era-of-social-media-scandals-what-brands-should-know

Google/Amazon Ad revenue: https://www.marketingdive.com/news/amazon-reveals-ad-services-revenue-as-segment-hits-97b/618319/#:~:text=Google%20generated%20more%20than%20%2461,Facebook%20drew%20in%20%2436%20billion

Spotify + Joe Rogan: https://www.prdaily.com/spotify-announces-platform-policies-to-combat-misinformation-a-record-number-of-scams-hit-social-media-in-2021-and-metas-civil-rights-chief-shares-company-progress/

Cash or Trash? 

Gold Bond Balls: https://www.adweek.com/brand-marketing/adnatomy-how-gold-bond-found-more-ways-to-say-sweaty-balls-than-you-ever-knew-was-possible/

Shake Shack: https://www.marketingdive.com/news/shake-shack-hooks-up-with-doordash-for-chicken-sandwich-themed-dating-site/618166/

Michelob Ultra: https://www.marketingdive.com/news/michelob-ultra-unveils-streetwear-line-to-reflect-growing-wellness-strategy/618011/

Gwyneth Paltrow Ad: https://popculture.com/sports/news/gwyneth-paltrow-uber-eats-super-bowl-appearance-raises-eyebrows/#:~:text=The%2049%2Dyear%2Dold%20actress,follow%20the%20Super%20Bowl%20here)

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April is the president and founder of Trust Relations, a fast-growing and virtual PR agency: https://www.trustrelations.agency/.

Christopher Tompkins is the CEO and head strategist at The Go! Agency, a digital marketing firm: https://gosalesandmarketing.com/.

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OUR CO-HOSTS

April White

Christopher Tompkins

Hype Busters:
Real Talk on Strategic Communications with Chris and April

Real talk? Strategic communications rules the world, and business is just living in it. Let communications experts April White and Christopher Tomkins be your go-to guides to all things public relations and digital marketing, respectively.