13 - Ad Debrief: What Works (And What Doesn’t) in Today’s Trending Ads
Episode 013
This week, Chris and April are delivering the ad report you need, with a recap of this month’s most talked-about TV advertisements and digital marketing moves. They’re setting the scene with a chat about the significance of Amazon and Google’s ad revenue for digital marketers, and ranking Gold Bond’s “sweaty balls” euphemisms against Shake Shack’s dating site stunt and Michelob Ultra’s low-calorie ad play for a jam-packed “Cash of Trash?” segment. They also discuss the pros and cons of including morality clauses in your client contracts, the sticking power of short-form video on social, and of course the impact of the recent Joe Rogan Spotify scandal.
SHOW NOTES:
Breaking News
Morality clauses: https://www.iam-media.com/morality-clauses-in-the-era-of-social-media-scandals-what-brands-should-know
Google/Amazon Ad revenue: https://www.marketingdive.com/news/amazon-reveals-ad-services-revenue-as-segment-hits-97b/618319/#:~:text=Google%20generated%20more%20than%20%2461,Facebook%20drew%20in%20%2436%20billion
Spotify + Joe Rogan: https://www.prdaily.com/spotify-announces-platform-policies-to-combat-misinformation-a-record-number-of-scams-hit-social-media-in-2021-and-metas-civil-rights-chief-shares-company-progress/
Cash or Trash?
Gold Bond Balls: https://www.adweek.com/brand-marketing/adnatomy-how-gold-bond-found-more-ways-to-say-sweaty-balls-than-you-ever-knew-was-possible/
Shake Shack: https://www.marketingdive.com/news/shake-shack-hooks-up-with-doordash-for-chicken-sandwich-themed-dating-site/618166/
Michelob Ultra: https://www.marketingdive.com/news/michelob-ultra-unveils-streetwear-line-to-reflect-growing-wellness-strategy/618011/
Gwyneth Paltrow Ad: https://popculture.com/sports/news/gwyneth-paltrow-uber-eats-super-bowl-appearance-raises-eyebrows/#:~:text=The%2049%2Dyear%2Dold%20actress,follow%20the%20Super%20Bowl%20here)
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April is the president and founder of Trust Relations, a fast-growing and virtual PR agency: https://www.trustrelations.agency/.
Christopher Tompkins is the CEO and head strategist at The Go! Agency, a digital marketing firm: https://gosalesandmarketing.com/.
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April White
Christopher Tompkins
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