Announcement: See You Soon for Season 4!

November 15, 2024 0 Comments

In this special episode of the PR Wine Down podcast, April announces a temporary sabbatical as she and Laura take a much-deserved break from the podcast over the holiday season. Don’t cry! This isn’t goodbye — just a temporary break, as they take a breather before diving back into the PR world’s latest trends and …

HALLOWEEN SPECIAL: Tricky Media Situations & Career Horror Stories

October 24, 2024 0 Comments

Welcome back to the annual PR Wine Down Halloween Special!  You know the drill: Pour yourself a brew and get ready for some tricks of the trade from your favorite podcast hosts. This year, we’re unmasking five never-before-heard stories from our anonymous listeners! Tune in as we earth the scariest PR blunders, client challenges and …

Gini Dietrich: Redefining PR for the Future of Media, Technology & Culture

October 11, 2024 0 Comments

In this episode of the PR Wine Down, April and Laura welcome special guest Gini Dietrich! Gini is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is also the creator of the industry-famous PESO Model.   Together, they dive into Gini’s impressive …

Future of PR: The End of Beats, Print Monitoring and PR as We Knew It

September 27, 2024 0 Comments

In this week’s episode of the PR Wine Down podcast, April and Laura discuss recent seismic shifts in the practice of the PR profession through the lens of two seasoned media strategists.  First, your favorite hosts discuss an article fromThe Sword and the Script, about recent changes in print media monitoring and sentiment analysis. In …

PR Trends: Toxic Competition & Saving Local News

September 13, 2024 0 Comments

On the podcast this week, our favorite hosts discuss two hot PR industry topics: competitive work environments and the future of local news. First, April and Laura share this week’s Anonymous PR Horror Story, from a listener who has encountered a culture of toxic competition at their first full-time PR agency job. Tune in as …

PR Trends: Reddit Requests & the Fate of Pandemic-Era Work Perks

August 30, 2024 0 Comments

On the podcast this week, April and Laura are catching up for a one-on-one chat about some recent trending topics impacting the PR industry and the future of work. First, your favorite hosts dissect an article from Business Insider, exploring PwC’s decision to cut back on their “Summer Fridays” perk. Tune in as April and …

From the Director’s Chair: Brand-Building with Film (feat. Eriksen Dickens)

August 16, 2024 0 Comments

Eriksen Dickens is an award-winning filmmaker, actor, and co-founder of Platinum Peek. Inc video agency. This week, April and Laura welcome Eriksen to wine down with a discussion about the practical uses of video production for business leaders, including how documentary film can be applied to brand-building and positioning for entrepreneurs. Today’s Anonymous PR Horror …

Krysten Copeland: Behind the Scenes of PR for Politicians

August 2, 2024 0 Comments

It’s an election year in the United States, and that means it’s also a busy time for PR practitioners in Washington. Here today to take us behind the scenes is Krysten Copeland, founder of KC & Co Communications and author of the PR Girl in D.C. blog. In this episode, Krystem shares her expertise in …

Building a Trusted Brand: Women|Future 2024 Pre-Event Interview (Feat. Catharine Montgomery)

July 19, 2024 0 Comments

It’s almost time for one of our favorite annual events: The Women|Future Conference, presented by the Stevie Awards! This year, our CEO & Founder, April White, will be hosting a panel session titled “Building a Trusted Brand: Authenticity in a Time of Public Scrutiny and Hot News Cycles.” Today’s episode features an exclusive pre-event interview …

Dos and Don’ts: Press Releases and Medical PR (Feat. Barrie Cohen from BC Public Relations)

July 5, 2024 0 Comments

This week on the show, your favorite podcast hosts welcome Barrie Cohen for an interview! Barrie is the owner and founder of BC Public Relations. She’s here to discuss a few must-know tips for brands and PR practitioners in the healthcare and medical industries. Later in this episode, April and Laura also cover the ubiquitous …