What is a White Paper? White papers are a powerful tool that are commonly used today in the world of content marketing. However, a lot of confusion exists about what a white paper is, how it should be written, and what its overall purpose should be. This ultimate guide to white papers will teach you …
01 – Meet the Hype Busters: Behind the Screens with April & Chris Episode 001 Welcome to Hype Busters! Get to know your hosts Christopher Tompkins and April White in our first-ever episode of the show, as they deliver a much-needed dose of “real talk” on the latest news and trends in strategic communications. This …
Three Tips for Successful PR Storytelling Three Tips for Successful PR Storytelling For every PR professional, the million-dollar question is: “How do I generate excitement around this brand?” Many have realized storytelling is a powerful tool that, if done correctly, can captivate audiences across the globe. Consumers today are unmoved by flashy …
Three Tips for Pitching B2B vs. B2C Clients The golden rule of effective marketing is to always understand your target audience. Without this knowledge, it is nearly impossible to establish appropriate messaging for each group. This ideology couldn’t be more accurate when it comes to pitching B2B vs B2C stories for clients. B2B sales and …
What is a Funding Round and How to Announce It? A Guide for Any Startup or PR Agency One of the more exciting news items for any tech company or startup is a new round of funding. Not only does it provide fresh capital to fund a company’s growth, but it is also a fantastic …
PR Lingo: 12 Terms to Know Before Hiring a PR Agency Interested in hiring a PR agency to bolster your brand? Like any industry, public relations has its own lingo that may sound like word salad to those who have never worked with an agency before. Understanding PR jargon is essential to establishing your company’s …
Top 3 Tips to Launch a PR Campaign for Startups So, you’re working with a startup who was fortunate enough to hire you for their PR needs. You love their innovation, guts and entrepreneurial mindset, but you also know it’s your job to be diligent, methodical and ensure everything is inline before launch. Here …
10 PR Podcasts You Should Listen to Now It seems like PR trends are moving faster than the mitten-wearing Bernie Sanders photo that went viral earlier this year. Not only are nimble PR professionals wise to stay on top of what’s trending, they should be on the lookout for opportunities to gain insight from others …
Diversity in Public Relations and Advertising Over the last year, the global pandemic has brought front and center a need that marketers already knew was there: diversity, equity and inclusion in public relations and advertising. While consumers for years have called for greater inclusivity in the ads they see and the articles they read, the …
6 Principles of Great Copywriting “A word after a word after a word is power.” — Margaret Atwood Being a PR copywriter is about as behind-the-scenes as you can get. When most people come across an interesting article or social media post about the launch of a new product or service, they likely don’t …
