Sun & Ski Sports
The Goal:
Sun & Ski Sports, the national retailer dedicated to ensuring outdoor adventure is accessible to everyone, is on a mission to help customers expand their love of nature and outdoor activities, whether they are just getting started in a new sport or want to take it to the next level. Providing both rental and purchase options, as well as access to experienced, knowledgeable customer service experts who are passionate outdoor adventurers themselves, Sun & Ski Sports unlocks access to new outdoor activities for everyone.
The company provides access to 414 brands across all outdoor sporting categories through its robust online presence and network of 33 stores nationwide, ensuring customers can rent or buy gear near anywhere they live or visit and that it is always properly sized and fitted.
Sun & Ski Sports partnered with Trust Relations to help elevate awareness of its brand and mission as the leading retailer of year-round outdoor sporting gear for families and individuals at every experience level. Trust Relations kicked off the partnership by helping refine Sun & Ski Sports’ key differentiators and strategic messaging, and then launched a targeted media relations campaign to reach potential customers.
THE RESULT:
While Trust Relations continues to work with Sun & Ski Sports and amass additional press hits each month that feature strategic product placements and expert commentary, among the placements the team has secured to date are U.S. News, Forbes, The Robb Report, National Geographic, Fox News, Women’s Health, Well+Good, PureWow, MSN, AOL, SmarterTravel, Divein, Active Gear Review, SKI, Engearment, The Mommies Review, Knapsack, KDAF-TV, and TerraDrift. The campaign to date has generated over 385,444,212 impressions.
PLACEMENTS:
Brochures
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