Three Tips for Pitching B2B vs. B2C Clients The golden rule of effective marketing is to always understand your target audience. Without this knowledge, it is nearly impossible to establish appropriate messaging for each group. This ideology couldn’t be more accurate when it comes to pitching B2B vs B2C stories for clients.  B2B sales and …

What is a Funding Round and How to Announce It? A Guide for Any Startup or PR Agency One of the more exciting news items for any tech company or startup is a new round of funding. Not only does it provide fresh capital to fund a company’s growth, but it is also a fantastic …

PR Lingo: 12 Terms to Know Before Hiring a PR Agency Interested in hiring a PR agency to bolster your brand? Like any industry, public relations has its own lingo that may sound like word salad to those who have never worked with an agency before. Understanding PR jargon is essential to establishing your company’s …

Top 3 Tips to Launch a PR Campaign for Startups So, you’re working with a startup who was fortunate enough to hire you for their PR needs. You love their innovation, guts and entrepreneurial mindset, but you also know it’s your job to be diligent, methodical and ensure everything is inline before launch.   Here …

10 PR Podcasts You Should Listen to Now It seems like PR trends are moving faster than the mitten-wearing Bernie Sanders photo that went viral earlier this year. Not only are nimble PR professionals wise to stay on top of what’s trending, they should be on the lookout for opportunities to gain insight from others …

6 Principles of Great Copywriting “A word after a word after a word is power.” — Margaret Atwood   Being a PR copywriter is about as behind-the-scenes as you can get. When most people come across an interesting article or social media post about the launch of a new product or service, they likely don’t …

Look How Far We’ve Come – Cheers to Trust! Time really does fly when you’re having fun doing what you love to do! I’ve been head-down in a state of flow since starting Trust Relations two years ago, and it wasn’t until recently that I had a chance to look up and truly reflect on …

How to Identify and Vet New Biz Leads that are the Right Fit for You Pop quiz: What do most businesses have in common?  Answer: They have to figure out how to bring in new clients or customers on a rolling basis to use their products and/or services.  In the PR world, mid-to-large sized agencies …

6 Tips for Pitching Broadcast Media in Today’s “New Normal” Broadcast pitching isn’t for the faint of heart, especially now with the revolving door of the television newsroom. It’s crazy to think that since the start of the pandemic, a media list created a only few months ago is likely out of date now, thanks …