PR Basics: Red Flags in the Workplace and Benefits of PR for Big Brands

August 18, 2023 0 Comments

Today on the show, April and Laura discuss two common issues for PR professionals: explaining the benefits of PR for established brands and navigating toxic workplace trends. First, today’s Anonymous PR Horror Story comes from a listener whose boss bailed on a major industry conference — leaving her coworker to take the blame. April and …

Brand Stories: Insights from the Women|Future Conference (Feat. Jennifer Cloer)

August 4, 2023 0 Comments

Today on the show, April and Laura welcome special guest Jennifer Cloer. Jennifer is the founder and CEO of Story Changes Culture — and she was recently a co-panelist alongside April at the 2023 Women|Future Conference! In today’s discussion, April and Jennifer chat with Laura about some key takeaways from their recent panel session, “Storytelling: …

From the Editor’s Desk: Allison Carter (Ragan Communications & PR Daily)

July 21, 2023 0 Comments

Today on the show, April and Laura are chatting with special guest, Allison Carter! She is the  executive editor at Ragan Communications and PR Daily. We’re thrilled to welcome Allison to discuss ethical use of AI for PR professionals, tips and tools for using AI responsibly, and the role of brands in an increasingly polarized …

90: Agency Basics: Navigating Toxic Workplaces & Breaking News Cycles

July 7, 2023 0 Comments

Today on the show, April and Laura are chatting one-on-one about common issues many PR practitioners face. First, they discuss the pervasive issue of toxic office cultures in the PR and marketing industries — from agencies to in-house teams — and share advice and personal experiences to help listeners exit the negative workplace cycle. Today’s PR Horror …

89: Off the Red Carpet with Kayley Hamilton: How to Build Confidence

June 23, 2023 0 Comments

Our special guest on the show today is Kayley Hamilton. She’s the CEO and founder of KAYLEY Media and a 2X Emmy-Award-winning celebrity news reporter, journalist and producer.  She’s chattin with April and Laura about her career story, from a self-described “shy girl” to eventually breaking into the Hollywood media scene as a red carpet …

88: Molly McPherson: All About AI, Crisis Comms & the Future of PR

June 9, 2023 0 Comments

We have a special guest on the podcast today! Meet Molly McPherson, host of the Indestructible PR® Podcast. After 20 years of working in the public relations and news industries, Molly developed her Indestructible PR® framework to help companies write effective responses to public relations crises, especially those occurring online. She has worked for FEMA …

87: Megan Redzia & Patrick Brightman: Principles of PR & Thought Leadership

May 26, 2023 0 Comments

Today’s podcast interview features two guests. Meet Megan Redzia and Patrick Brightman, the partners at 3E Public Relations! Tune in as they chat with our hosts, April and Laura, about the evolving landscape of PR, including how the business world has changed due to the forces of digital marketing and social media. They also discuss …

86: Aaron Kwittken: PR vs. AI

May 12, 2023 0 Comments

This week on the podcast, we’re joined by Aaron Kwittken. He’s the founder and CEO of PRophet, An AI-driven, DaaS platform designed by and for PR professionals (part of the Stagwell Marketing Cloud.) With Aaron, hosts April and Laura chat through thlatest developments in AI tools applications for PR professionals, including the risks, benefits and …

85: Julie Livingston: How to Leverage LinkedIn for PR Success

April 28, 2023 0 Comments

In this episode, co-hosts April and Laura are welcoming Julie Livingston, CEO of WantLeverage. Julie specializes in PR and LinkedIn marketing, and she’s here to share her tips to help PR professionals leverage LinkedIn to generate thought leadership and media opportunities for their clients. They also discuss a recent announcement from Levi’s, which detailed the …

84: Peter George: Public Speaking Essentials for PR Pros

April 14, 2023 0 Comments

This week, the PR Wine Down is back to our regularly-scheduled programming! Your favorite co-hosts, April and Laura, are back in the virtual recording booth. Today’s guest is Peter George, author of “The Captivating Public Speaker” and CEO of Peter George Public Speaking. He’s here to cover the top three tips to help PR practitioners …