THE WOMEN|FUTURE CONFERENCE: AN INTERVIEW WITH PANELIST APRIL WHITE Our CEO & Founder April White will contribute her expertise as an official panel speaker at the 2023 Women|Future Conference, hosted by the Stevie Awards. As the Gold Winner of the 2022 Stevie Award for Most Innovative Woman of the Year – Advertising, Marketing & Public …
What Are Sponsorships & Partnerships? Here’s How Strategic Connections Can Increase Your Brand Awareness Picture this: You’re standing in line at a local music festival, summer sun shining, music blaring. You look up ahead and see the name of a regional car dealership hanging across the stage. You’ve just spotted a brand sponsorship, in the …
How to Gamify Your PR Budget Preparing Your Brand for Economic Uncertainty — Without Sacrificing Results Recent layoffs and economic concerns are impacting major brands across every sector, triggering a profound transformation in the PR landscape. With layoffs reaching a peak of over 140,000, the highest since the onset of COVID-19, companies are grappling with …
How to Ask Your PR Agency the Right Questions 10 Conversation Starters to Build a Powerful Relationship with Your PR Agency It’s important to set the right foundation for a successful working relationship with your public relations (PR) agency. If you’ve been burned by PR in the past, you might be skeptical — and understandably so. …
Are You Asking Your PR Agency the Wrong Questions? Frequently Asked Questions that Miss the Point for Your New PR Campaign Setting the right foundation for a successful working relationship between your company and your PR agency is important. Mutual respect, trust and open communication are crucial to a successful partnership — and to ensuring …
What Are Brand Activations? How Branded Events and Campaigns Can Generate Awareness for Your Brand Brand activations are real-world stunts, events and campaigns that make a splash in the press and generate meaningful awareness for your brand. From sponsored contests and charity initiatives to industry events and creative stunts, the right creative activation can breathe …
Year 4: Trust Relations Transforms PR With a Values-Based Approach A NOTE FROM OUR FOUNDER https://youtu.be/3fXk8HAQfvo Trust Relations is celebrating four successful years in business this month. As I sit down today to write this reflection piece, I can hardly believe another year has passed. It’s become an annual ritual for me to write a …
How to Leverage Paid Marketing Campaigns for Your Brand Whether you want to launch a new product to the public or highlight your brand story, combining organic and paid public relations and marketing campaigns can make all the difference in how much traction your efforts produce. Organic content is marketing collateral you distribute free …
What Are Brand Activations? How Branded Events and Campaigns Can Generate Awareness for Your Brand Brand activations are real-world stunts, events and campaigns that make a splash in the press and generate meaningful awareness for your brand. From sponsored contests and charity initiatives to industry events and creative stunts, the right creative activation can breathe …
What is Social Media Marketing? How a Strategic Social Media Campaign Can Generate Revenue and Awareness for Your Brand Social media is a powerful way to connect with your target market. When used correctly, it can allow your brand to create a dialogue with your customers and engage with them directly, on their phones, smart …
