PR Tools: What Does a Press Release Actually Do? Author: April White The press release is a tool as old as time (or at least as old as 1906, when the first modern release was issued). In this era of digital transformation, where local newspapers are shuttering and the digital landscape is cluttering, some brand …
A PR Expert’s Tips for High-Growth Brands in 2024 Author: April White Great companies never stop looking for ways to expand. Whether it’s a desire to hire more top talent or further their reach and better engage with their target audiences, the most well-established companies know it’s crucial to stay on the hunt for new …
The Problem with Most PR Agencies and How to Fix Them Many public relations (PR) practitioners enter the field with high expectations. When they finally begin to progress in their careers, however, many are met with a pervasive acceptance of toxic and inefficient workplace practices. It’s an environment that stifles creativity and promotes a cutthroat …
Integrated Marketing 101: Best Practices for 2024 and Beyond Great marketing stems from great solutions that actually address your target audiences’ needs. For brands that are delivering world-changing solutions (like yours) it can be frustrating when there’s a gap between the service you offer and the potential customers who would benefit most from learning about …
Trust Relations CEO & Founder April White Wins Second Consecutive Stevie Award White was Recognized in the Category of “Maverick of the Year” in 2023 and “Most Innovative Woman of the Year” in 2022 for the Advertising, Marketing & Public Relations Subcategories https://www.youtube.com/watch?v=9eQxwrc3TXY April White’s mission — since the day she founded Trust Relations in 2019 …
360 Degree Story: Exploring Our Intuitive Approach to Team Design Traditional agency structures have bred a pervasive toxic culture in the public relations (PR) and marketing industries. It’s a widespread problem, which leads to sky-high turnover rates, a reputation for burnout, and a tendency for client churn. And while many PR agency veterans, unfortunately, have a …
Four Tricks for Maximizing Your PR Investment: How to Get the Most Out of Your Media Coverage PR is a serious investment. Some industry experts advise brands to spend 5-10% of their marketing budget on PR — and that’s no small number for most businesses. If you’re a scrappy startup CMO, you’re likely contending with an …
Your Integrated Agency Trifecta: Combining PR with SEO and Social Media To own your brand online and dominate your digital marketing strategy, you need to do everything right — everywhere. Or, at least, that should be the goal. Integrated communication is the best way to align your various marketing channels with your brand messaging. It …
Why a Virtual PR Agency is the Best Partner for Your Brand: Benefits of Working With a Fully Remote Team It’s no secret that since the pandemic, remote work is everywhere. Industries that once strongly depended on office spaces and in-person interaction have found their new footing with team members clocking in from anywhere — …
HOW TO MAXIMIZE PR RESULTS: Understanding the Spiral Method to Land Top-Tier Media Hits Are you a brand leader dreaming of getting your funding announcement featured in TechCrunch, your best-selling beauty product on the cover of Cosmo, or your awe-inspiring founder story on TODAY? Rest assured, while achieving these goals may not occur overnight, they …
