A Year Older, A Year Wiser: Trust Relations Celebrates Three Years of Success https://www.youtube.com/watch?v=lMawwmVXxbg It’s hard to believe another year has flown by since I last recapped all that the Trust Relations team has accomplished in its initial years as an agency. Now that we are another year older and wiser, celebrating three years in …

How To Write Like A Journalist Without Setting Foot In A Newsroom Most journalists are great writers — and they are judgy when it comes to prose, whether it’s their own or the work of others. They’re also typically slammed, grinding out copy as fast as they can before moving onto the next story. As they …

How To Write B2B Content That Isn’t Boring PR is full of glamour and excitement, right? Yes! And no.  Some brands — especially those that target others in their industry — just aren’t as easy to promote as others — mostly because they are in an industry that isn’t super sexy. This doesn’t make them a boring client! …

Don’t Underestimate the Importance of Technical Writing as a Marketing Tool Contrary to popular belief, technical writing and content marketing complement each other. Some people believe that technical content will appeal to a smaller audience, but this couldn’t be further from the truth. Whether it’s copy that’s meant to attract leads or technical documents that …

Content Writing vs. Copywriting: What’s the Difference? Written content has become an essential part of building brand equity and awareness in the age of the internet. When companies decide to include content as part of their marketing strategy, they usually approach a content writer or copywriter to assist them.  While they are regularly used interchangeably, …

PR Strategies Of Today And Tomorrow Successful PR plans are thoughtful, creative and organized — none of which is easy in an industry (and a world) where things change with rapid-fire frequency. Even so, there is synergy between staying on top of trends and leveraging what you already know works best.  The next time you …

What is a White Paper? White papers are a powerful tool that are commonly used today in the world of content marketing. However, a lot of confusion exists about what a white paper is, how it should be written, and what its overall purpose should be. This ultimate guide to white papers will teach you …

Three Tips for Successful PR Storytelling Three Tips for Successful PR Storytelling   For every PR professional, the million-dollar question is:   “How do I generate excitement around this brand?”   Many have realized storytelling is a powerful tool that, if done correctly, can captivate audiences across the globe. Consumers today are unmoved by flashy …

Three Tips for Pitching B2B vs. B2C Clients The golden rule of effective marketing is to always understand your target audience. Without this knowledge, it is nearly impossible to establish appropriate messaging for each group. This ideology couldn’t be more accurate when it comes to pitching B2B vs B2C stories for clients.  B2B sales and …