73: Brendan Kumarasamy: Strategies to Improve Your Communication Skills

September 9, 2022 0 Comments

This week on the show, hosts April and Laura welcome Brendan Kumarasamy, founder of MasterTalk. He’s here to share tips, tricks and strategies that any executive can adopt to become a better presenter, speaker and interviewee. They also analyze the recent social media controversy over Cracker Barrel’s new plant-based meat menu offering, with advice for …

72: Veronica Yip – An Inside Look at Podcast Production and Development

August 26, 2022 0 Comments

Our guest on today’s episode comes from behind the scenes! April and Laura are pleased to welcome our very own podcast producer, Veronica Yip. She’s the integrated marketing and communications manager at Trust Relations, here to share a behind-the-scenes look at the concepts and development behind our three agency podcasts —including this one! April and …

71: David Oates – Crisis Communications Crash Course

August 12, 2022 0 Comments

On this show this week, April and Laura welcome crisis PR expert David Oates. He’s the founder of PR Security Service and has served as an officer in the US Navy, with over 25 years of experience in the field. He’s here to break down the most essential considerations for companies and executives to emphasize …

70: Agency Reset: Navigating Issues in Workplace Culture and Client Management

July 29, 2022 0 Comments

On this show this week, April and Laura are chatting one-on-one about the latest news and trends impacting PR. Tune in as they discuss the role of alcohol in agency culture as Americans reduce their alcohol consumption. They also analyze the latest public backlash against Victoria’s Secret as the brand faces accusations of performative tactics …

68: Greg Galant – PR Tips and Trends with the CEO of Muck Rack

July 1, 2022 0 Comments

Our special guest on the PR Wine Down today is Greg Galant. He’s the CEO at everyone’s favorite PR platform, Muck Rack! Tune in as Greg chats with our hosts about podcast pitching, subscription newsletters and the latest updates to the Muck Rack platform. They also cover some interesting data from Muck Rack’s State of …

67: Rai Cornell – PR Practices for Long-Term Brand Authenticity

June 17, 2022 0 Comments

On this show this week, hosts April and Laura welcome Rai Cornell, founder and CEO of Cornell Content Marketing, to discuss PR best practices for brands in the digital era. Together, they discuss why Rai believes it can be beneficial to be “polarizing” as a brand and how companies can determine whether to take a …

66: David Ciccarelli – Audio Branding and the Power of Sound

June 3, 2022 0 Comments

This week on the PR Wine Down, hosts April and Laura take a close look at the expanding world of audio branding. With special guest David Ciccarelli, CEO of Voices, they’re covering audio production best practices and discussing the brand archetypes that define voice over acting in today’s era of podcast and video content. April …

65: Jennifer Cronin – Management Gut Check: Improving Team Leadership and Client Relations

May 20, 2022 0 Comments

This week on the show, we’re joined by Jennifer Cronin, client services manager here at Trust Relations. She’s here to talk through her best practices for client management and team leadership, including some useful tips for identifying problems in your professional relationships. And, as an added bonus, Jennifer also chimes in on this week’s Anonymous …

64: Backstage with April White: PR Storytelling and the Making of an Official TEDx Talk

May 6, 2022 0 Comments

This week on the PR Wine Down, we’re taking you behind the scenes of the making of an official TEDx talk! April and Laura are sitting down in the virtual studio with special guest host Hamish Anderson, our executive VP and marketing group director here at TR. Together, they’re taking an exclusive look at April’s …

63: Alex Sanfilippo – Guesting Vs. Hosting: Leveraging Podcasts to Build Brand Trust

April 22, 2022 0 Comments

This week, April and Laura welcome special guest Alex Sanfilippo, founder and podcast host at PodPros. He’s here to chat with your favorite hosts about his “Know, Like and Trust” approach to branding, and how leveraging opportunities on both sides of the podcast mic can help entrepreneurs and thoughts leaders to establish brand credibility. April …