April White Named Gold Stevie® Winner After Starting the Disruptive ‘Anti-Agency’ Trust Relations Less Than Four Years Ago, White Won ‘Most Innovative Woman of the Year – Advertising, Marketing and Public Relations’ in 2022 April White started Trust Relations in 2019 on a “dream, a prayer and a really, really bad Wix site.” She endeavored …
Media Relations: Key PR Elements of a Good News Story The media is flooded with new stories every minute of every day. But have you ever stopped to wonder, “What makes a story newsworthy?” Because good public relations requires telling good stories. There are certain key elements to consider when developing a newsworthy pitch that …
Digital PR Agency Essentials: How to Write a Case Study At a digital PR agency, content creation is one of the most important tools for helping your clients grow their businesses. A great way to showcase a client’s work and expertise is by incorporating case studies into their content marketing plan. An effective case study …
PR Agency Advantage: How Hiring a PR Firm Can Boost Your In-House Marketing Team When it comes to marketing, many companies rely on an in-house team. But what they may not realize is that hiring a strategic communications firm or public relations (PR) agency can bolster the successes of their internal marketing team. The right …
What Are Celebrity & Influencer Relations? How Endorsements from Public Figures Can Boost Your Brand Celebrity and influencer relations can grant your brand access to partnerships and endorsements with renowned public figures in your industry. These services bolster your marketing efforts to generate mainstream brand awareness. With the third-party support of a trusted public figure, …
What are Branding & Design? How Creative Services Can Capture Your Brand Identity Branding is the architecture of your business identity. It’s the visual, auditory, and ideological experience that captures your strategic messaging and delivers it to the public. A proper branding and design strategy creates a cohesive identity around your products, solutions, or services. …
What is Thought Leadership? Boosting Strategic Positioning for Your Brand Thought leadership is the piece of the PR puzzle that establishes your executives’ reputation and boosts your brand credibility in a competitive market. It pulls together elements of public relations strategy and content marketing, to unlock prestigious opportunities often reserved for leading industry experts and …
What is PR? How PR and Media Relations Services Can Build Trust for Your Brand Public relations is the driving force behind your brand exposure. It allows you to create meaningful results that build upon your brand reputation and help you to outpace your competitors in the public eye. Think of it as the part …
What PR Does Better Than Any Marketing Tactic You want to take your business to the next level by improving your brand awareness and reaching more potential customers. To successfully promote your business you need to understand the differences between public relations and marketing and when PR shines above all other marketing tactics. How PR …
PR Best Practices: Elements of a Strong Media Pitch Public relations services include a breadth of essential business functions, from strategic messaging and brand positioning, to thought leadership and crisis communications. Still, most companies hire a PR agency for one core service: media relations. As PR consultants, it’s critical that we continuously hone our expertise …
