PR Agency Advantage: How Hiring a PR Firm Can Boost Your In-House Marketing Team When it comes to marketing, many companies rely on an in-house team. But what they may not realize is that hiring a strategic communications firm or public relations (PR) agency can bolster the successes of their internal marketing team.  The right …

What Are Celebrity & Influencer Relations? How Endorsements from Public Figures Can Boost Your Brand Celebrity and influencer relations can grant your brand access to partnerships and endorsements with renowned public figures in your industry. These services bolster your marketing efforts to generate mainstream brand awareness.  With the third-party support of a trusted public figure, …

What are Branding & Design? How Creative Services Can Capture Your Brand Identity Branding is the architecture of your business identity. It’s the visual, auditory, and ideological experience that captures your strategic messaging and delivers it to the public. A proper branding and design strategy creates a cohesive identity around your products, solutions, or services. …

What is Thought Leadership? Boosting Strategic Positioning for Your Brand Thought leadership is the piece of the PR puzzle that establishes your executives’ reputation and boosts your brand credibility in a competitive market. It pulls together elements of public relations strategy and content marketing, to unlock prestigious opportunities often reserved for leading industry experts and …

What is PR? How PR and Media Relations Services Can Build Trust for Your Brand Public relations is the driving force behind your brand exposure. It allows you to create meaningful results that build upon your brand reputation and help you to outpace your competitors in the public eye. Think of it as the part …

What PR Does Better Than Any Marketing Tactic You want to take your business to the next level by improving your brand awareness and reaching more potential customers. To successfully promote your business you need to understand the differences between public relations and marketing and when PR shines above all other marketing tactics.  How PR …

PR Best Practices: Elements of a Strong Media Pitch Public relations services include a breadth of essential business functions, from strategic messaging and brand positioning, to thought leadership and crisis communications. Still, most companies hire a PR agency for one core service: media relations.  As PR consultants, it’s critical that we continuously hone our expertise …

What Every PR Agency Should Know About Post-Pandemic Brand Events The pandemic affected many things–especially live events, the workforce and healthcare–as we know it. It also changed how we did PR, with a lack of client resources, budget cuts and varying restrictions on hosting public events.   Now, the world is discovering the continued risks and …

How To Get Your Products Placed in Those Must-Have Gift Guides Holiday and seasonal product pitching is like any other part of a targeted media outreach campaign, except that it just takes a little more strategy and planning. Gift guides are a great way to showcase your brand’s products or services during a time of …

Is Hiring a PR Agency Worth It? You have a growing brand and an in-house marketing team. They’re certainly an asset, wearing multiple hats — maybe too many, the more you think about it. There could be more buzz about your startup, right? And why are certain key members of the media ignoring your press releases …