7 Common PR Mistakes Startups Make and What to Do Instead As it turns out, it’s easy to get a startup off the ground if you have a great idea. You form a company, pitch to investors, secure funding, hire employees, and ta-da! you’re officially a founder.  Then comes the hard part: Acquiring customers.  While …

10 Must-Haves Of Every PR Crisis Plan If industries across the globe learned anything from the pandemic, it’s this: Communication is key, but a crisis plan is critical to survival.  Almost every business or organization, whether it’s the local diner or a big-box retailer, will face a PR crisis at some point. When tensions are …

10 Attention-Grabbing Tips For Writing Press Release Headlines You’ve written a great press release. The angle is fresh, the news is compelling and the brand’s key messages flow seamlessly throughout. You give this masterpiece one last read before shooting it off to your client or boss, and it hits you: The headline sucks. It’s boring, …

How to Get a Reporter’s Attention The Right Way Every brand reaches a fork in the road when it’s time to level up. You’ve grown. Attracted investors. Converted leads into regular customers. But you still need to get people talking. Public relations (PR) is the way. PR is how companies, organizations and solopreneurs boost their …

11 Mistakes PR Pros Make and How to Avoid Them You open your laptop one morning and settle in with a freshly-brewed mug of coffee to start work for the day. It’s going to be an exciting one! Why? You sent out a slew of pitches the day prior and you’re certain you will get …

Why PR is Important for Brands PR is about credibility. It’s how brands communicate authentically with the stakeholders who impact their bottom lines, whether those audiences are customers, investors, journalists, employees or partners, among others. This is important in proving your value staying power as a brand, in a culture and society that moves and …

PR and Pyschology Introduction There are a lot of ways to explain public relations, and here is one: PR influences human behavior. That being said, psychology and public relations are related. How? Great PR can change public perceptions, influence decision-making, create or restore trust, and more. Agencies, startups and corporations that understand this are more …