07 – SEO Myths and Misconceptions (Feat. Alexandra Marshall) Episode 007 This week, hosts Chris and April are busting the hype around SEO for marketing pros, including common misconceptions about what works and what doesn’t, with special guest Alexandra Marshall, president of SEO.com. Chris and April also cover the latest industry news, including the recent …
How To Pitch National Media Getting your brand in front of national media can skyrocket your success in a nanosecond. Think about it: One feature story from The New York Times or Good Morning America can put you in the spotlight before millions of readers and viewers. National media coverage also establishes much sought after …
7 Common PR Mistakes Startups Make and What to Do Instead As it turns out, it’s easy to get a startup off the ground if you have a great idea. You form a company, pitch to investors, secure funding, hire employees, and ta-da! you’re officially a founder. Then comes the hard part: Acquiring customers. While …
06 – Integrated Marketing 101 (Feat. Hamish Anderson) Episode 006 This week, hosts Chris and April are taking a deep dive into integrated marketing — and why brands should get on board, or be left behind. With special guest Hamish Anderson, Trust Relations’ Executive Vice President/Marketing group director and founder of Three Piece marketing, they’re …
05 – Brand Agility for the Digital World: Accessing the Right Audience (Feat. Greg Kihlström) Episode 005 Tune in this week for a conversation with special guest Greg Kihlström from The Agile World! Our hosts welcome Greg to discuss common issues with disingenuous marketing, how to know your audience, the future of work and tips …
04 – Post-Pandemic Pivots for Branding and Business (Feat. Justin Knapp) Episode 004 This week, your hype-busting hosts welcome Justin Knapp, founder of Space Together. Justin is here to discuss his journey as an entrepreneur, lessons learned in business and how his innovative platform is helping communities rent out their unused commercial space to other …
03 – Best Bets for Branding in the Startup Game (Feat. Tom Briggs) Episode 003 This week, your favorite dynamic duo welcomes guest Tom Briggs. Tom is the founder of epigraph research & branding consultancy, and he’s here to dive into all things branding, including the dos and don’ts of working in the tech startup …
02 – Know Your Brand: Tips to Consider Before Your Campaign Kickoff Episode 002 The Hype Busters are back! This week, hosts Chris and April are tackling some must-know tips for companies to consider before starting a new campaign. They’re chatting about launch timing, PR prep work and solidifying your brand identity. Chris and April …
10 Must-Haves Of Every PR Crisis Plan If industries across the globe learned anything from the pandemic, it’s this: Communication is key, but a crisis plan is critical to survival. Almost every business or organization, whether it’s the local diner or a big-box retailer, will face a PR crisis at some point. When tensions are …
10 Attention-Grabbing Tips For Writing Press Release Headlines You’ve written a great press release. The angle is fresh, the news is compelling and the brand’s key messages flow seamlessly throughout. You give this masterpiece one last read before shooting it off to your client or boss, and it hits you: The headline sucks. It’s boring, …
