04 – Post-Pandemic Pivots for Branding and Business (Feat. Justin Knapp) Episode 004 This week, your hype-busting hosts welcome Justin Knapp, founder of Space Together. Justin is here to discuss his journey as an entrepreneur, lessons learned in business and how his innovative platform is helping communities rent out their unused commercial space to other …
03 – Best Bets for Branding in the Startup Game (Feat. Tom Briggs) Episode 003 This week, your favorite dynamic duo welcomes guest Tom Briggs. Tom is the founder of epigraph research & branding consultancy, and he’s here to dive into all things branding, including the dos and don’ts of working in the tech startup …
02 – Know Your Brand: Tips to Consider Before Your Campaign Kickoff Episode 002 The Hype Busters are back! This week, hosts Chris and April are tackling some must-know tips for companies to consider before starting a new campaign. They’re chatting about launch timing, PR prep work and solidifying your brand identity. Chris and April …
10 Must-Haves Of Every PR Crisis Plan If industries across the globe learned anything from the pandemic, it’s this: Communication is key, but a crisis plan is critical to survival. Almost every business or organization, whether it’s the local diner or a big-box retailer, will face a PR crisis at some point. When tensions are …
10 Attention-Grabbing Tips For Writing Press Release Headlines You’ve written a great press release. The angle is fresh, the news is compelling and the brand’s key messages flow seamlessly throughout. You give this masterpiece one last read before shooting it off to your client or boss, and it hits you: The headline sucks. It’s boring, …
How to Get a Reporter’s Attention The Right Way Every brand reaches a fork in the road when it’s time to level up. You’ve grown. Attracted investors. Converted leads into regular customers. But you still need to get people talking. Public relations (PR) is the way. PR is how companies, organizations and solopreneurs boost their …
11 Mistakes PR Pros Make and How to Avoid Them You open your laptop one morning and settle in with a freshly-brewed mug of coffee to start work for the day. It’s going to be an exciting one! Why? You sent out a slew of pitches the day prior and you’re certain you will get …
What is a White Paper? White papers are a powerful tool that are commonly used today in the world of content marketing. However, a lot of confusion exists about what a white paper is, how it should be written, and what its overall purpose should be. This ultimate guide to white papers will teach you …
Why PR is Important for Brands PR is about credibility. It’s how brands communicate authentically with the stakeholders who impact their bottom lines, whether those audiences are customers, investors, journalists, employees or partners, among others. This is important in proving your value staying power as a brand, in a culture and society that moves and …
01 – Meet the Hype Busters: Behind the Screens with April & Chris Episode 001 Welcome to Hype Busters! Get to know your hosts Christopher Tompkins and April White in our first-ever episode of the show, as they deliver a much-needed dose of “real talk” on the latest news and trends in strategic communications. This …
