What PR Does Better Than Any Marketing Tactic You want to take your business to the next level by improving your brand awareness and reaching more potential customers. To successfully promote your business you need to understand the differences between public relations and marketing and when PR shines above all other marketing tactics. How PR …
22 – The Latest on PR in the Social Media Landscape Episode 022 This week, your Hype Busters hosts are taking a look at the interplay between social media and public relations, with some recent research and trends about how journalists and users are finding news online. April and Chris also discuss the competition that’s …
PR Best Practices: Elements of a Strong Media Pitch Public relations services include a breadth of essential business functions, from strategic messaging and brand positioning, to thought leadership and crisis communications. Still, most companies hire a PR agency for one core service: media relations. As PR consultants, it’s critical that we continuously hone our expertise …
21 – Changes in Big Tech: Privacy, Advertising and Social Media Updates Episode 021 On today’s show, Chris and April are covering some recent changes from leaders in Big Tech. They’re chatting about Meta’s privacy updates around the world, the lack-luster release of Apple’s iOS 16 and how Amazon’s new advertising offering is poised to …
What Every PR Agency Should Know About Post-Pandemic Brand Events The pandemic affected many things–especially live events, the workforce and healthcare–as we know it. It also changed how we did PR, with a lack of client resources, budget cuts and varying restrictions on hosting public events. Now, the world is discovering the continued risks and …
20 – Making Headlines: Brand Promotions, Media Stunts and Product Flops Episode 020 On the show, April and Chris are covering the latest moves big brands are making to generate media attention and gain momentum online. They discuss industry news stories on Target’s new Roundel Media Fund supporting diverse-owned brands, and chat about Grub Hub’s …
How To Get Your Products Placed in Those Must-Have Gift Guides Holiday and seasonal product pitching is like any other part of a targeted media outreach campaign, except that it just takes a little more strategy and planning. Gift guides are a great way to showcase your brand’s products or services during a time of …
19 – How Big Brands Are Leveraging Google Search, Social Media Videos and Creative Ad Tactics Episode 019 On the show today, April and Chris weigh in on the latest news in social media, with their reactions to the rise of the Be Real social app, LinkedIn’s recent decision to down-rank engagement-baiting posts, and the …
Is Hiring a PR Agency Worth It? You have a growing brand and an in-house marketing team. They’re certainly an asset, wearing multiple hats — maybe too many, the more you think about it. There could be more buzz about your startup, right? And why are certain key members of the media ignoring your press releases …
18 – Seismic Shifts in Advertising and the Latest Data Trends Episode 018 On today’s episode, April and Chris are discussing some recent trends in digital advertising, including how advertisers are reacting to a cookie-free future and adapting to the major shift toward streaming services. They also analyze Netflix’s recent dip in subscription numbers and …
