20 – Making Headlines: Brand Promotions, Media Stunts and Product Flops Episode 020 On the show, April and Chris are covering the latest moves big brands are making to generate media attention and gain momentum online. They discuss industry news stories on Target’s new Roundel Media Fund supporting diverse-owned brands, and chat about Grub Hub’s …
How To Get Your Products Placed in Those Must-Have Gift Guides Holiday and seasonal product pitching is like any other part of a targeted media outreach campaign, except that it just takes a little more strategy and planning. Gift guides are a great way to showcase your brand’s products or services during a time of …
19 – How Big Brands Are Leveraging Google Search, Social Media Videos and Creative Ad Tactics Episode 019 On the show today, April and Chris weigh in on the latest news in social media, with their reactions to the rise of the Be Real social app, LinkedIn’s recent decision to down-rank engagement-baiting posts, and the …
Is Hiring a PR Agency Worth It? You have a growing brand and an in-house marketing team. They’re certainly an asset, wearing multiple hats — maybe too many, the more you think about it. There could be more buzz about your startup, right? And why are certain key members of the media ignoring your press releases …
18 – Seismic Shifts in Advertising and the Latest Data Trends Episode 018 On today’s episode, April and Chris are discussing some recent trends in digital advertising, including how advertisers are reacting to a cookie-free future and adapting to the major shift toward streaming services. They also analyze Netflix’s recent dip in subscription numbers and …
April White for TEDxAlmansorParkLive: Is Living United Worth the Fight? https://www.youtube.com/watch?v=Ss5aVbqZHDw Our world today seems to be splitting at the seams. Everywhere you look, differences produce division, judgment and, in some cases, violence. It doesn’t have to be that way. April White, founder and president of Trust Relations, has an answer to the chaos. She …
17 – Social Media Trends and Food Branding Flops Episode 017 This week on Hype Busters, April and Chris are laser-focused on the latest trends and campaigns to hit social media this month. They’re chatting about Facebook’s faulty ad reporting, Doja Cat’s Taco Bell jingle on Tik Tok and Elon Musk’s idea to create a …
PR Tips 101: How To Ensure Your PR Plan Fits Into The Rest Of Your Marketing Mix Great PR can turn a business into a brand. How? PR gets people — especially credible media — buzzing about your brand, so that your target audience widens as chatter about your products or services increases. You likely know …
16 – The Latest on Media Credibility, False Advertising and Breakout Brand Campaigns Episode 016 Welcome back for another episode of Hype Busters! Join us for the show this week as April and Chris tackle some major developments in the communications industry. They’re discussing USA Today’s misreported ad placements, the UK’s regulation of gender stereotypes …
A Year Older, A Year Wiser: Trust Relations Celebrates Three Years of Success https://www.youtube.com/watch?v=lMawwmVXxbg It’s hard to believe another year has flown by since I last recapped all that the Trust Relations team has accomplished in its initial years as an agency. Now that we are another year older and wiser, celebrating three years in …
