Laura Schooler’s Official Guide to In-House vs. Agency PR This week’s guest on the PR Wine Down is our very own Laura Schooler! April White is putting her co-host in the interview seat, for an impromptu interview to discuss the differences between working in-house and at a PR agency — and what Laura has learned …
42: Ryan Hartwig – PR Implications of Facebook and Fact Checking Episode 042 In this week’s episode, April and Laura welcome Ryan Hartwig, president of the Hartwig Foundation for Free Speech and author of “Behind the Mask of Facebook: A Whistleblower’s Shocking Story of Big Tech Bias and Censorship.” They’re discussing his experience working as …
Susan Prekel – The Intersection of Product, PR and Brand Promotions This week, hosts April and Laura welcome guest Susan Prekel, owner of Done & Done Branded Goods, to discuss her background in event production and planning, and her journey into the branded product industry. Together, they’re chatting about the intersection of PR and product, …
Mike Bush – Creating a Seamless Client/Agency Dynamic This week, April and Laura discuss the Bari Weiss resignation letter, answer anonymous listener questions about providing feedback and get into a discussion with client, colleague and friend Mike Bush about what to look for when hiring a PR agency and how and when to respectfully push …
Allison Ullo – Master Media Maneuvers & All About Affiliate April and Laura are sitting down this week (virtually, of course!) with Trust Relations’ own Lifestyle Group Director, Allie Ullo! Together, they dissect recent changes in the modern media landscape as Allie delivers an in-depth lesson on her favorite under-the-radar PR tricks and tactics. Together, …
Jenn McManus-Goode – Managing Clients, Accounts and Tough Conversations This week on the show, our hosts welcome Trust Relations’ own Senior Vice President, Jenn McManus-Goode! Having worked with in-house teams and agency clients alike, Jenn is here to share her best advice for client management, including tips for a successful up-sell and advice for navigating …
Danielle Arceneaux – Breaking Through a Busy News Cycle Communications consultant Danielle Arceneaux joins April and Laura this week to chat about the current state of the media, managing client expectations, the reality of placing content behind paywalls and how to breakthrough a busy news cycle. Your favorite hosts also talk about how to regain …
Rick Smith – Content Syndication 101 On the show this week, April and Laura welcome Rick Smith, Founder and CEO at NewsUSA and NewsCanada. He’s here to discuss his experience in the content syndication business, including the differences between a press release and a mat release, how video syndication can complement a company’s marketing strategy …
Lee Caraher – The Old, The New and The News This week on the PR Wine Down, our hosts are joined by Lee Caraher. She’s the CEO of Double Forte, a national independent PR and communications agency, and an acclaimed communications strategist. She’s wining down this week on the show to discuss the work Double …
Halloween Special: Media Mishaps & Tricks of the Trade The PR Wine Down Halloween Special is back from the grave! If you loved our Halloween episode last year, you’re in for a treat. Our hosts April and Laura are getting into the spirit of the season with back-to-back PR Horror Stories, and a lineup of …
