46: Jenn McManus-Goode – Managing Clients, Accounts and Tough Conversations

August 30, 2024 0 Comments

Jenn McManus-Goode – Managing Clients, Accounts and Tough Conversations This week on the show, our hosts welcome Trust Relations’ own Senior Vice President, Jenn McManus-Goode! Having worked with in-house teams and agency clients alike, Jenn is here to share her best advice for client management, including tips for a successful up-sell and advice for navigating …

Danielle Arceneaux – Breaking Through a Busy News Cycle

August 30, 2024 0 Comments

Danielle Arceneaux – Breaking Through a Busy News Cycle Communications consultant Danielle Arceneaux joins April and Laura this week to chat about the current state of the media, managing client expectations, the reality of placing content behind paywalls and how to breakthrough a busy news cycle. Your favorite hosts also talk about how to regain …

47: Rick Smith – Content Syndication 101

August 30, 2024 0 Comments

Rick Smith – Content Syndication 101 On the show this week, April and Laura welcome Rick Smith, Founder and CEO at NewsUSA and NewsCanada. He’s here to discuss his experience in the content syndication business, including the differences between a press release and a mat release, how video syndication can complement a company’s marketing strategy …

48: Lee Caraher – The Old, The New and The News

August 30, 2024 0 Comments

Lee Caraher – The Old, The New and The News This week on the PR Wine Down, our hosts are joined by Lee Caraher. She’s the CEO of Double Forte, a national independent PR and communications agency, and an acclaimed communications strategist. She’s wining down this week on the show to discuss the work Double …

50: Halloween Special: Media Mishaps & Tricks of the Trade

August 30, 2024 0 Comments

Halloween Special: Media Mishaps & Tricks of the Trade The PR Wine Down Halloween Special is back from the grave! If you loved our Halloween episode last year, you’re in for a treat. Our hosts April and Laura are getting into the spirit of the season with back-to-back PR Horror Stories, and a lineup of …

49: Sofia Coon: PR Career Trajectories and Choosing the Right Path

August 30, 2024 0 Comments

Sofia Coon: PR Career Trajectories and Choosing the Right Path On the podcast this week, we are welcoming Trust Relations’ fabulous account director, Sofia Coon! Sofia is here to share about her experience in carving a unique path in the PR field, including her experiences working at agencies large and small, as well as some …

51: ANNIVERSARY SPECIAL: Cheers to One Year of the PR Wine Down Podcast!

August 30, 2024 0 Comments

ANNIVERSARY SPECIAL: Cheers to One Year of the PR Wine Down Podcast! Stop the presses — Season Two is here! Join us this week for The PR Wine Down Anniversary Special, as our hosts April and Laura grab a glass and reflect on their first year in the virtual recording booth together! With special guest …

53: Kaila Pryzmus – Revving Up Your Affiliate PR Program

August 30, 2024 0 Comments

Kaila Pryzmus – Revving Up Your Affiliate PR Program This week on the PR Wine Down, our hosts welcome Kaila Przymus, CEO of KMO Consulting. Kaila specializes in generating high-revenue affiliate-based PR programs, and she’s here to walk us through the key elements of a successful affiliate program, from setting up your links, to boosting …

52: Mandy Menaker – Using Metrics to Make Media Magic

August 30, 2024 0 Comments

Mandy Menaker – Using Metrics to Make Media Magic On the show this week, out hosts are sitting down in the virtual recording booth with special guest Mandy Menaker, the Global Head of PR at ClassPass! She’s here to share her experience leading the health and wellness brand throughout each phase of the pandemic, and …

54: Anna Boudinot – Elevating Owned Media and Optimizing Earned Media

August 30, 2024 0 Comments

54: Anna Boudinot – Elevating Owned Media and Optimizing Earned Media Episode 054 This week on the podcast, April and Laura sit down in the virtual recording booth with Anna Boudinot! She’s the the CEO and founder of the Mustard and Moxie content marketing agency, and she’s here to break down the differences between owned …