15 – Daniel Alfon: LinkedIn Marketing Tactics for Social-Savvy Entrepreneurs Episode 015 Our hosts welcome Daniel Alfon, the author of “Build a LinkedIn Profile for Business Success,” to discuss best practices for leveraging LinkedIn for business marketing and personal branding. April and Chris also discuss the renaissance in TV advertising as streaming platforms continue to …
How To Write Like A Journalist Without Setting Foot In A Newsroom Most journalists are great writers — and they are judgy when it comes to prose, whether it’s their own or the work of others. They’re also typically slammed, grinding out copy as fast as they can before moving onto the next story. As they …
14 – Ad Targeting, Marketing Mishaps and Pop Culture Faux Pas Episode 013 This week on Hype Busters, April and Chris are hashing out The New York Times’ handling of their recent Wordle acquisition, and diving into what the future of ad targeting might hold for digital marketing professionals. They’re also chatting about best practices …
How SEO Enhances Digital PR Good PR has been essential to business success for decades. While Search Engine Optimization (SEO) is a new concept by comparison, it’s equally important in a market ruled by online search results. To be successful in today’s economy, your business needs a solid marketing strategy that incorporates both digital PR …
13 – Ad Debrief: What Works (And What Doesn’t) in Today’s Trending Ads Episode 013 This week, Chris and April are delivering the ad report you need, with a recap of this month’s most talked-about TV advertisements and digital marketing moves. They’re setting the scene with a chat about the significance of Amazon and Google’s …
How To Write B2B Content That Isn’t Boring PR is full of glamour and excitement, right? Yes! And no. Some brands — especially those that target others in their industry — just aren’t as easy to promote as others — mostly because they are in an industry that isn’t super sexy. This doesn’t make them a boring client! …
12 – Social Media Game-Changers: Gen Z and the Subscription Revolution Episode 012 In today’s episode, Chris and April are unpacking the impact of two long-standing media trends: “Cancel Culture” and subscription-based content. They’re also covering changes to Google’s free G-Suite service, a PR perspective on Adele’s emotional concert announcement, and how Gen Z is …
Don’t Underestimate the Importance of Technical Writing as a Marketing Tool Contrary to popular belief, technical writing and content marketing complement each other. Some people believe that technical content will appeal to a smaller audience, but this couldn’t be further from the truth. Whether it’s copy that’s meant to attract leads or technical documents that …
11 – News Stories, New Features and What’s Hot (Or Not) in Media & Marketing Episode 011 In today’s episode, Chris and April dive into the communications industry stories that are making waves in the first month of the year. They’re covering NBC’s hiring of an ex-FBI official and the implications for trust in mainstream …
Content Writing vs. Copywriting: What’s the Difference? Written content has become an essential part of building brand equity and awareness in the age of the internet. When companies decide to include content as part of their marketing strategy, they usually approach a content writer or copywriter to assist them. While they are regularly used interchangeably, …
