10 – Branding Fails, Media Trends and What to Watch in 2022 Episode 010 In today’s episode, Chris and April dive into the communications industry news stories that are making waves in the new year. They’re covering NBC’s hiring of an ex-FBI official and the implications for trust in the mainstream media, Volvo’s handling of …
PR Strategies Of Today And Tomorrow Successful PR plans are thoughtful, creative and organized — none of which is easy in an industry (and a world) where things change with rapid-fire frequency. Even so, there is synergy between staying on top of trends and leveraging what you already know works best. The next time you …
09 – Year-End Trends in Social, Marketing and Agency Management Episode 009 This week, Chris and April are chatting about the news shaking up the strategic marketing sphere as we kick off the new year. Tune in as your favorite duo breaks down the trends that sent 2021 out with a bang, including AdWeek’s new …
Why Trust Relations Teamed Up With Three Piece Marketing to Offer Integrated Marketing Solutions Public relations is often considered the mysterious and difficult to trace stepchild of traditional marketing. Why? Because a proper approach to PR takes time and the results are not always instantaneous. PR is about building trust and generating third-party credibility and …
08 – The Personalization Payoff: How to Reach Your Target Market (Feat. Colleen Wortham) Episode 008 This week, hosts Chris and April chat with Colleen Wortham, VP of Digital Product & Operations at Albertsons Companies — one of the largest food and drug retailers in the U.S. Together, they’re unpacking strategies for success relating to …
07 – SEO Myths and Misconceptions (Feat. Alexandra Marshall) Episode 007 This week, hosts Chris and April are busting the hype around SEO for marketing pros, including common misconceptions about what works and what doesn’t, with special guest Alexandra Marshall, president of SEO.com. Chris and April also cover the latest industry news, including the recent …
How To Pitch National Media Getting your brand in front of national media can skyrocket your success in a nanosecond. Think about it: One feature story from The New York Times or Good Morning America can put you in the spotlight before millions of readers and viewers. National media coverage also establishes much sought after …
7 Common PR Mistakes Startups Make and What to Do Instead As it turns out, it’s easy to get a startup off the ground if you have a great idea. You form a company, pitch to investors, secure funding, hire employees, and ta-da! you’re officially a founder. Then comes the hard part: Acquiring customers. While …
06 – Integrated Marketing 101 (Feat. Hamish Anderson) Episode 006 This week, hosts Chris and April are taking a deep dive into integrated marketing — and why brands should get on board, or be left behind. With special guest Hamish Anderson, Trust Relations’ Executive Vice President/Marketing group director and founder of Three Piece marketing, they’re …
05 – Brand Agility for the Digital World: Accessing the Right Audience (Feat. Greg Kihlström) Episode 005 Tune in this week for a conversation with special guest Greg Kihlström from The Agile World! Our hosts welcome Greg to discuss common issues with disingenuous marketing, how to know your audience, the future of work and tips …
