10 – Branding Fails, Media Trends and What to Watch in 2022 Episode 010 In today’s episode, Chris and April dive into the communications industry news stories that are making waves in the new year.  They’re covering NBC’s hiring of an ex-FBI official and the implications for trust in the mainstream media, Volvo’s handling of …

09 – Year-End Trends in Social, Marketing and Agency Management Episode 009 This week, Chris and April are chatting about the news shaking up the strategic marketing sphere as we kick off the new year. Tune in as your favorite duo breaks down the trends that sent 2021 out with a bang, including AdWeek’s new …

08 – The Personalization Payoff: How to Reach Your Target Market (Feat. Colleen Wortham) Episode 008 This week, hosts Chris and April chat with Colleen Wortham, VP of Digital Product & Operations at Albertsons Companies — one of the largest food and drug retailers in the U.S. Together, they’re unpacking strategies for success relating to …

07 – SEO Myths and Misconceptions (Feat. Alexandra Marshall) Episode 007 This week, hosts Chris and April are busting the hype around SEO for marketing pros, including common misconceptions about what works and what doesn’t, with special guest Alexandra Marshall, president of SEO.com. Chris and April also cover the latest industry news, including the recent …

06 – Integrated Marketing 101 (Feat. Hamish Anderson) Episode 006 This week, hosts Chris and April are taking a deep dive into integrated marketing — and why brands should get on board, or be left behind. With special guest Hamish Anderson, Trust Relations’ Executive Vice President/Marketing group director and founder of Three Piece marketing, they’re …

05 – Brand Agility for the Digital World: Accessing the Right Audience (Feat. Greg Kihlström) Episode 005 Tune in this week for a conversation with special guest Greg Kihlström from The Agile World! Our hosts welcome Greg to discuss common issues with disingenuous marketing, how to know your audience, the future of work and tips …

04 – Post-Pandemic Pivots for Branding and Business (Feat. Justin Knapp) Episode 004 This week, your hype-busting hosts welcome Justin Knapp, founder of Space Together. Justin is here to discuss his journey as an entrepreneur, lessons learned in business and how his innovative platform is helping communities rent out their unused commercial space to other …

03 – Best Bets for Branding in the Startup Game (Feat. Tom Briggs) Episode 003 This week, your favorite dynamic duo welcomes guest Tom Briggs. Tom is the founder of epigraph research & branding consultancy, and he’s here to dive into all things branding, including the dos and don’ts of working in the tech startup …

02 – Know Your Brand: Tips to Consider Before Your Campaign Kickoff Episode 002 The Hype Busters are back! This week, hosts Chris and April are tackling some must-know tips for companies to consider before starting a new campaign. They’re chatting about launch timing, PR prep work and solidifying your brand identity. Chris and April …

01 – Meet the Hype Busters: Behind the Screens with April & Chris Episode 001 Welcome to Hype Busters! Get to know your hosts Christopher Tompkins and April Margulies in our first-ever episode of the show, as they deliver a much-needed dose of “real talk” on the latest news and trends in strategic communications. This …