21 – Changes in Big Tech: Privacy, Advertising and Social Media Updates

June 24, 2022 0 Comments

21 – Changes in Big Tech: Privacy, Advertising and Social Media Updates Episode 021 On today’s show, Chris and April are covering some recent changes from leaders in Big Tech. They’re chatting about Meta’s privacy updates around the world, the lack-luster release of Apple’s iOS 16 and how Amazon’s new advertising offering is poised to …

20 – Making Headlines: Brand Promotions, Media Stunts and Product Flops

June 10, 2022 0 Comments

20 – Making Headlines: Brand Promotions, Media Stunts and Product Flops Episode 020 On the show, April and Chris are covering the latest moves big brands are making to generate media attention and gain momentum online. They discuss industry news stories on Target’s new Roundel Media Fund supporting diverse-owned brands, and chat about Grub Hub’s …

19 – How Big Brands Are Leveraging Google Search, Social Media Videos and Creative Ad Tactics

May 27, 2022 0 Comments

19 – How Big Brands Are Leveraging Google Search, Social Media Videos and Creative Ad Tactics Episode 019 On the show today, April and Chris weigh in on the latest news in social media, with their reactions to the rise of the Be Real social app, LinkedIn’s recent decision to down-rank engagement-baiting posts, and the …

18 – Seismic Shifts in Advertising and the Latest Data Trends

May 13, 2022 0 Comments

18 – Seismic Shifts in Advertising and the Latest Data Trends Episode 018 On today’s episode, April and Chris are discussing some recent trends in digital advertising, including how advertisers are reacting to a cookie-free future and adapting to the major shift toward streaming services. They also analyze Netflix’s recent dip in subscription numbers and …

17 – Social Media Trends and Food Branding Flops

April 29, 2022 0 Comments

17 – Social Media Trends and Food Branding Flops Episode 017 This week on Hype Busters, April and Chris are laser-focused on the latest trends and campaigns to hit social media this month. They’re chatting about Facebook’s faulty ad reporting, Doja Cat’s Taco Bell jingle on Tik Tok and Elon Musk’s idea to create a …

16 – The Latest on Media Credibility, False Advertising and Breakout Brand Campaigns

April 15, 2022 0 Comments

16 – The Latest on Media Credibility, False Advertising and Breakout Brand Campaigns Episode 016 Welcome back for another episode of Hype Busters! Join us for the show this week as April and Chris tackle some major developments in the communications industry. They’re discussing USA Today’s misreported ad placements, the UK’s regulation of gender stereotypes …

15 – Daniel Alfon: LinkedIn Marketing Tactics for Social-Savvy Entrepreneurs

April 1, 2022 0 Comments

15 – Daniel Alfon: LinkedIn Marketing Tactics for Social-Savvy Entrepreneurs Episode 015 Our hosts welcome Daniel Alfon, the author of “Build a LinkedIn Profile for Business Success,” to discuss best practices for leveraging LinkedIn for business marketing and personal branding. April and Chris also discuss the renaissance in TV advertising as streaming platforms continue to …

14 – Ad Targeting, Marketing Mishaps and Pop Culture Faux Pas

March 18, 2022 0 Comments

14 – Ad Targeting, Marketing Mishaps and Pop Culture Faux Pas Episode 013 This week on Hype Busters, April and Chris are hashing out The New York Times’ handling of their recent Wordle acquisition, and diving into what the future of ad targeting might hold for digital marketing professionals. They’re also chatting about best practices …

13 – Ad Debrief: What Works (And What Doesn’t) in Today’s Trending Ads

March 4, 2022 0 Comments

13 – Ad Debrief: What Works (And What Doesn’t) in Today’s Trending Ads Episode 013 This week, Chris and April are delivering the ad report you need, with a recap of this month’s most talked-about TV advertisements and digital marketing moves. They’re setting the scene with a chat about the significance of Amazon and Google’s …

12 – Social Media Game-Changers: Gen Z and the Subscription Revolution

February 18, 2022 0 Comments

12 – Social Media Game-Changers: Gen Z and the Subscription Revolution Episode 012 In today’s episode, Chris and April are unpacking the impact of two long-standing media trends: “Cancel Culture” and subscription-based content. They’re also covering changes to Google’s free G-Suite service, a PR perspective on Adele’s emotional concert announcement, and how Gen Z is …