PR Practices in Digital Marketing and Social Media Episode 026 April and Chris cover Meta’s first-ever reported revenue loss, allegations of security risks from a whistleblower at Twitter, and the suspension of Nottingham University Hospitals’ communications director. They chat through the shifting role Millennial audiences play in today’s digital landscape, and discuss Banana Republic’s controversial …

Hype Busters Takeover | Trust Relations: The Podcast Episode 025 Chris is on the road this week, so April is holding it down with a special episode. In this crossover episode, guest host Hamish Anderson is on the line. He’s April’s co-host on Trust Relations: The Podcast, here to deliver his expertise as a seasoned …

Brand Authenticity: From External Marketing to Internal Communications Episode 024 April and Chris are discussing brand authenticity as it applies across the marketing spectrum, from external campaigns to internal communications strategies. They assess some recent examples of messaging strategies — good and bad — from the news, including allegations of fraud at Weber Shandwick, Meta’s …

Rules, Trends and Changes in Digital Marketing and Communications Episode 023 This week, your hosts are discussing the rules, trends and changes impacting digital marketing, including the FTC’s updated Endorsement Guide and a brand loyalty report from Meta. They discuss the trend of high-level government security officials transitioning to private sector roles, in light of …

22 – The Latest on PR in the Social Media Landscape Episode 022 This week, your Hype Busters hosts are taking a look at the interplay between social media and public relations, with some recent research and trends about how journalists and users are finding news online. April and Chris also discuss the competition that’s …

21 – Changes in Big Tech: Privacy, Advertising and Social Media Updates Episode 021 On today’s show, Chris and April are covering some recent changes from leaders in Big Tech. They’re chatting about Meta’s privacy updates around the world, the lack-luster release of Apple’s iOS 16 and how Amazon’s new advertising offering is poised to …

20 – Making Headlines: Brand Promotions, Media Stunts and Product Flops Episode 020 On the show, April and Chris are covering the latest moves big brands are making to generate media attention and gain momentum online. They discuss industry news stories on Target’s new Roundel Media Fund supporting diverse-owned brands, and chat about Grub Hub’s …

19 – How Big Brands Are Leveraging Google Search, Social Media Videos and Creative Ad Tactics Episode 019 On the show today, April and Chris weigh in on the latest news in social media, with their reactions to the rise of the Be Real social app, LinkedIn’s recent decision to down-rank engagement-baiting posts, and the …

18 – Seismic Shifts in Advertising and the Latest Data Trends Episode 018 On today’s episode, April and Chris are discussing some recent trends in digital advertising, including how advertisers are reacting to a cookie-free future and adapting to the major shift toward streaming services. They also analyze Netflix’s recent dip in subscription numbers and …

17 – Social Media Trends and Food Branding Flops Episode 017 This week on Hype Busters, April and Chris are laser-focused on the latest trends and campaigns to hit social media this month. They’re chatting about Facebook’s faulty ad reporting, Doja Cat’s Taco Bell jingle on Tik Tok and Elon Musk’s idea to create a …