16 – The Latest on Media Credibility, False Advertising and Breakout Brand Campaigns Episode 016 Welcome back for another episode of Hype Busters! Join us for the show this week as April and Chris tackle some major developments in the communications industry. They’re discussing USA Today’s misreported ad placements, the UK’s regulation of gender stereotypes …

15 – Daniel Alfon: LinkedIn Marketing Tactics for Social-Savvy Entrepreneurs Episode 015 Our hosts welcome Daniel Alfon, the author of “Build a LinkedIn Profile for Business Success,” to discuss best practices for leveraging LinkedIn for business marketing and personal branding. April and Chris also discuss the renaissance in TV advertising as streaming platforms continue to …

14 – Ad Targeting, Marketing Mishaps and Pop Culture Faux Pas Episode 013 This week on Hype Busters, April and Chris are hashing out The New York Times’ handling of their recent Wordle acquisition, and diving into what the future of ad targeting might hold for digital marketing professionals. They’re also chatting about best practices …

13 – Ad Debrief: What Works (And What Doesn’t) in Today’s Trending Ads Episode 013 This week, Chris and April are delivering the ad report you need, with a recap of this month’s most talked-about TV advertisements and digital marketing moves. They’re setting the scene with a chat about the significance of Amazon and Google’s …

12 – Social Media Game-Changers: Gen Z and the Subscription Revolution Episode 012 In today’s episode, Chris and April are unpacking the impact of two long-standing media trends: “Cancel Culture” and subscription-based content. They’re also covering changes to Google’s free G-Suite service, a PR perspective on Adele’s emotional concert announcement, and how Gen Z is …

11 – News Stories, New Features and What’s Hot (Or Not) in Media & Marketing Episode 011 In today’s episode, Chris and April dive into the communications industry stories that are making waves in the first month of the year.  They’re covering NBC’s hiring of an ex-FBI official and the implications for trust in mainstream …

10 – Branding Fails, Media Trends and What to Watch in 2022 Episode 010 In today’s episode, Chris and April dive into the communications industry news stories that are making waves in the new year.  They’re covering NBC’s hiring of an ex-FBI official and the implications for trust in the mainstream media, Volvo’s handling of …

09 – Year-End Trends in Social, Marketing and Agency Management Episode 009 This week, Chris and April are chatting about the news shaking up the strategic marketing sphere as we kick off the new year. Tune in as your favorite duo breaks down the trends that sent 2021 out with a bang, including AdWeek’s new …

08 – The Personalization Payoff: How to Reach Your Target Market (Feat. Colleen Wortham) Episode 008 This week, hosts Chris and April chat with Colleen Wortham, VP of Digital Product & Operations at Albertsons Companies — one of the largest food and drug retailers in the U.S. Together, they’re unpacking strategies for success relating to …

07 – SEO Myths and Misconceptions (Feat. Alexandra Marshall) Episode 007 This week, hosts Chris and April are busting the hype around SEO for marketing pros, including common misconceptions about what works and what doesn’t, with special guest Alexandra Marshall, president of SEO.com. Chris and April also cover the latest industry news, including the recent …